Pride of the Nation

"Pride of the Nation" is a fashion collection dedicated to South Sudanese athletes, fans, and communities across the globe. This collection was created to give South Sudanese people a tangible connection to their national pride, to celebrate their unyielding spirit, and to provide access to high-quality fan wear that honors their love for sport and their country's enduring determination. Inspired by the resilience of the South Sudanese people, especially in the face of challenges in accessing formal merchandise abroad, this collection offers a line of sportswear that goes beyond just apparel—it’s a symbol of hope, unity, and national pride.

South Sudanese athletes have competed on the world stage against all odds, and this collection is an homage to their dedication and the undying love of the people for sports, whether it’s basketball, football, athletics, or any other field. The collection merges South Sudan's vibrant cultural identity with modern, functional sportswear. The designs celebrate not only the athletes but the fans who support them with fervor, no matter where they are in the world.